Photo: Reebok
A two-person-scale Houston label put a compass pouch on a global Reebok trail shoe — the colourway is loud, the hardware underneath is serious.
Verdict
| What it is | Reebok × A Herd of Bison Trailzillo DMX — an archive-inspired trail shoe from Reebok's second collaboration with the Houston label A Herd of Bison: DMX Dynamic Air Cushioning, a lugged Vibram outsole, and a zip pouch over the laces carrying a mini compass on a carabiner |
| Price | $130 — Reebok US store, checked Tue Nov 10, 2026 |
| Availability | At Reebok's US store at check; sizes 9, 9.5 and 10 already sold out, limit 1 per customer |
| The angle | A small-label collaboration whose best detail is a piece of EDC |
| Verdict | The colourway is loud; the shoe underneath it is not a joke. |
What it is
Start with the compass. Riding over the laces of a global Reebok trail launch is a zip pouch printed R.O.A.M, with a mini compass clipped to it on a carabiner — an everyday-carry detail on a shoe from a brand that does not usually deal in everyday-carry details. The explanation is the collaborator. A Herd of Bison is a small Houston label founded in 2018 by Kareem Day; this is its second Reebok collaboration, after a first in 2021. It launched on November 1 through AHOB and reached reebok.com on November 6.
The shoe underneath the pouch is an archive-inspired trail silhouette, drawn from a 2000s trail shoe in Reebok's own description. The cushioning is DMX — air that moves underfoot as you walk, in the maker's current naming DMX Dynamic Air Cushioning — and the outsole is lugged Vibram rubber, with the yellow Vibram octagon set at the arch. Molded TPU overlays cage the upper. None of that is decorative; it is a working trail brief.
Then there is the colourway, and there is no quiet way to describe it: black, Movement Purple across the midsole, Digital Lime across the cage work. It is the collaboration's only colourway, so there is no tonal version to retreat to. The shoe asks to be judged as hardware first and palette second.
Why it matters
Most big-brand collaborations with small labels amount to a logo swap and a story told at the launch event. This one put a functional object on the shoe — a compass you can unclip and use — and let a Houston label's initials ride on the pouch. That is a rarer thing than it should be: the small partner's idea survives in the product, not just in the press release. Judged against the trail-shoe field at $130, the Trailzillo's claim is not the colourway. It is that the EDC detail and the DMX-and-Vibram brief underneath it are both real.
Specs
| Brand | Reebok × A Herd of Bison |
| Model | Trailzillo DMX |
| Style | 100278888 |
| Colourway | Black/Movement Purple/Digital Lime — the collaboration's only colourway |
| Cushioning | DMX Dynamic Air Cushioning (the maker's current naming) |
| Outsole | Lugged Vibram rubber |
| Upper details | Molded TPU overlays; zip pouch over the laces printed R.O.A.M, mini compass clipped on a carabiner |
| Launch | Nov 1, 2026 via A Herd of Bison; Nov 6 on reebok.com |
| Further specs | Not stated in the sources read — the maker's listing leads with the cushioning and the pouch |
What to check before buying
- The colourway is the colourway. Black, purple and neon lime is the only version of this collaboration. If the palette isn't your register, there is no quieter Trailzillo DMX to fall back on.
- Sizes are already moving. At the check, sizes 9, 9.5 and 10 were sold out at Reebok's US store, with a limit of 1 per customer — availability is claimed at model level, not per size.
- Buy it as a trail shoe, not a novelty. The compass pouch is the story, but the purchase case is the DMX cushioning and the Vibram outsole underneath it.
Price record
| Price | $130 |
| Source | Reebok US store (reebok.com), checked Tue Nov 10, 2026 |
| Featured | Site-first, Tue Nov 10, 2026 — the Instagram post follows as part of a combined carousel |
Want one?
- In the shop: browse current stock — one-off pieces, and they turn over fast.
- Hunting one? Join the Want List — tell us the maker and the budget; pieces like this surface in our trawl most weeks.
- This one: at the source — See it at Reebok. Not our listing. See Disclosure.
Related picks
- The North Face Clyffe Slip-On — the approach shoe, minus the laces, at $140
- Saucony ProGrid Omni 9 — the 2010 stability brief, unsoftened, at $155
- MoonStar 810s STUDEN — the schoolyard shoe, grown up, at ¥7,700
Spotted, not sold by us — this shoe lives at Reebok's own store. Prices are a snapshot from when we spotted it. Disclosure
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Shop the pick
Reebok × A Herd of Bison Trailzillo DMX — Black/Movement Purple/Digital Lime
$130 — Reebok US store, checked Tue Nov 10, 2026
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